Achieving Industry Recognition

 

Previous campaigns we have worked on have resulted in various Industry recognition awards including 3 Thistle Awards, 3 Thistle Commendations and 4 Commendations in the Scottish Marketing Awards and Hospitality Assured 72%. 

 

We are keen that our clients also enjoy the same success and industry recognition and Bright Light Marketing can help you achieve this.

  • Hospitality Assured
  • Thistle Tourism Awards
  • Scottish Marketing Awards - Marketing Excellence Awards Scotland

Further information

Hospitality Assured

The Standard for Service & Business Excellence

Hospitality Assured is The Standard for Service and Business Excellence in the hospitality industry. The standard has been endorsed by the British Quality Foundation and Quality Scotland Foundation as meeting the criteria in the EFQM Business Excellence Model.

Hospitality Assured accredited organisations enjoy a number of significant advantages. These include:

  • Being seen as one of the very best organisations in the hospitality industry by your customers, employees, stakeholders and competitors
  • The use of powerful business tools and objective external assessment to stimulate and measure performance improvement in service delivery and business excellence
  • Benchmarking your organisation against the best in class
  • Using the Hospitality Assured mark to promote your organisation to existing and new customers
  • Demonstrating your organisation is a quality employer
  • Increased

 

The Standard for Service and Business Excellence comprises 49 requirements under 10 key steps. These are all measurable objectives. The standard however is not prescriptive. It does not lay down precisely how objectives will be met they will vary organisation by organisation, according to thaHospitality Assured Logot organisation's customer promise. For example a customer promise in a conference centre will be different to a cruise ship, a pub or a care home.


http://www.hospitalityassured.com/  

Thistle Tourism Awards

Tourism

Created by VisitScotland in 1991, these awards showcase business excellence and quality. As an important event on the tourism calendar, the media attention it generates helps VisitScotland and the sponsors raise the profile of the tourism industry.

VisitScotland's objectives for the Scottish Thistle Awards are:

  • Reward excellence in Scotland's tourism industry in all areas and at all levels
  • Promote quality service and products which reflect all that is best in Scotland's world reputed and foremost industry
  • Encourage professionalism, innovation and creative thinking within the industry

Scottish Marketing Awards

Marketing Excellence Awards Scotland

Scottish Marketing Society

The Marketing Excellence Awards Scotland, an important and exciting awards ceremony that recognises best demonstrated practice in marketing by companies based in Scotland.


The aim is to promote, showcase and celebrate marketing excellence.