"It was important for us in considering a new identity for a very long established and well recognised local company that we took care to ensure we incorporated our established ideals and values into our new brand. BLM were extremely professional and efficient, but also very sensitive to our specific needs and were always available for input and advice. Their flexible approach to working, being available when we were, made a potentially difficult process much easier, and actually quite enjoyable."
Iain Burke, Partner
Bannerman Burke
Situation
Bannerman Burke are a well established legal firm based in Kelso, Hawick and Galashiels in the Scottish Borders. They were known for their very successful criminal practice and to a lesser extent their property department. However with the growth in property in the Scottish Borders new firms were moving into the area and Bannermann Burke were aware that they needed to promote themselves in the market place. In addition they were trading under two names Purdom and Sons in Hawick and Bannerman and Burke in the other two towns. Bright Light Marketing were commissioned to re brand the company and challenge perceptions of the company in the market place and to promote the full range of legal services available.
Objective
- Re brand Bannermann Burke with one clear strong brand which encompasses all services of the firm under one name in a contemporary and professional way.
Targets
Legal Clients
Property Clients
Professional Partners
Tactics
Bannerman Burke were rebranded under one clear name with key values and the strapline The full service legal firm in the Scottish Borders.
The brand was launched at a high profile corporate event and the company which has continued to use Press and PR to raise their profile in the marketplace.
Measurement
The campaign fulfilled its objective of raising awareness of Bannerman and Burke to its key target audiences.
