Here are THREE good reasons
Formed in November 2006, the three directors of Bright Light Marketing have over 60 years marketing experience between them.
Qualifications and Experience
Fiona Drane - expertise in marketing strategy and planning and Hospitality Assured accreditor.
Chartered Marketer of the Institute of Marketing since 1998 and Diploma with the Institute of Direct Marketing. Member of the Marketing Society. Over 20 years experience in Marketing with Scottish Tourist Board and Edinburgh and Lothians Tourist Board as Marketing Officer, Scottish Borders Tourist Board (Head of Marketing and Information Services) and VisitScotland (Area Director Borders). Hons degree in Politics and Modern History.
Fiona MacKinnon - expertise in direct marketing including database management, web promotion and campaign monitoring and evaluation.
Over 20 years operational experience in the hospitality industry. 9 years working in the marketing department at Scottish Borders Tourist Board and latterly VisitScotland. Positions included Business Tourism Officer, Internet and Marketing Officer and Marketing Manager. Responsibilities included management of the Borders Tourism web site and the Consumer Database. BA degree in Hospitality and Tourism.
Janice Nisbet - expertise in campaign management from creative process through to final implementation including brand development, print, design, photography and copywriting.
Over 20 years experience at Scottish Borders Tourist Board and latterly VisitScotland. Specialisation in marketing campaigns from creative process through to final implementation. Project management included print, design, photography and negotiation skills. Thus ensuring that the Scottish Borders Tourist Board was seen as an exemplar for its customer focused quality print throughout the industry.