Once you know the purpose you want your blog to serve, a blog is an excellent channel to communicate with your customers and there really is no limit to what you can communicate to them.
WHY SHOULD YOU USE A BLOG FOR BUSINESS? http://brightlightmarketing.briefyourmarket.com/Newsletters/A-Blogger-s-Guide/What-is-a-Blog-.aspx
There are many vital ingredients that go in to a good Marketing Plan. But ultimately the test of a good plan is ‘Does it work?’ Your objective might be to successfully launch a new product, sell more to existing customers, reach new markets, and reposition your business in the marketplace or all of the above!
read more http://brightlightmarketing.briefyourmarket.com/Newsletters/A-blueprint-for-growth/A-blueprint-for-growth.aspx
Instead of focussing on one of our marketing services we focus on one of our clients who we have helped to use several marketing methods in a fully integrated and highly successful campaign. Bright Heat Stoves are a new full service wood burning stove company which has recently been launched here in the Borders. The owners approached us last summer regarding a marketing strategy and promotional campaign for the venture.
For the past few years there has been a massive rise in the use of social media not just for personal use but increasingly it is a vital tool for any business to target all of their customers and not just the young and trendy ones.