bright news
31.03.10
Ten Characteristics of the 2010 Consumer not a mention of social media
Analysis from Promise a UK research led consumer and branding firm of key characteristics of 2010. There is no mention of social media though Bright Light Marketing would argue that the "I want to feel closer" characteristic is driving traffic to social media sites.
http://www.tnooz.com/2010/03/30/news/ten-characteristics-of-the-2010-consumer-and-not-a-mention-of-social-media/?utm_source=Tnooz%20Mailing%20List&utm_medium=email&utm_campaign=1b0f25aedd-RSS_EMAIL_CAMPAIGN&utm_content=Yahoo!%20Mail
30.03.10
Marketing Tactics & Best Practices
Business 2 Business Marketing Benchmark report - Free Chapter from this report Ch 4 - Marketing Tactics and Best Practices. Some really interesting material!
http://www.hubspot.com/marketingsherpas-top-b2b-inbound-marketing-chapter/?source=email-20100329c-b2b
29.03.10
Consumers engaged via social media are more likley to buy.
New consumer research shows that over 50% of Facebook fans and Twitter followers say they are more likley to buy, recommend than before they were engaged!
Really interesting research and Bright Light Marketing can vouch from personal experience that this is the case!
http://www.cmbinfo.com/news/press-center/social-media-release-3-10-10/
29.03.10
Why serving is the new selling!
http://www.trendwatching.com/briefing/
Bright Light Marketing subscribe to the above newsletter. Always interesting and keeps us up to date with the latest ideas and trends!
