press & PR
In line with your overall marketing strategy we can implement exciting press and pr campaigns to make sure your product is kept in the public eye through national, specialist and local press campaigns. Through our creative and innovative approach we can generate coverage in the most appropriate media for your customers.
Davidson Chalmers
Davidson Chalmers are a specialist firm of commercial lawyers based in Edinburgh but who have a very real connection to the Scottish Borders. The company have a unique Borders presence in that Partner Andy Drane has lived here for the last ten years and is passionate about the area and really understands how business works here. To raise awareness of the company and to capitalize on sponsorship at Melrose Sevens they took a large advertorial in the local weekly newspaper, the Southern Reporter. The advertorial introduced Davidson Chalmers to the area and focused on their unique Borders presence by telling Andy’s story – how he lives in the Borders, is involved in the local community and how he really understands business here. The feature also gave an overview of what Davidson Chalmers can offer and the fact that there is no-one else who specialises in commercial law in the Borders and the fact that Andy will meet them here in person and can give businesses this specialist legal advice. The advertorial has successfully achieved its objective of raising awareness in the area and has made new connections for the company too.
